Viral Campaigns by ossian
What is a Viral? Define
So you think you want a viral?:
A viral video is a video clip that gains widespread popularity through the process of Internet sharing.
The key demographic (the viewer) is at the forefront of the concept - rather than a commercial which focuses on a product or brand.
The idea is for the video to be seen by the most people it possibly can and in doing so there is no control over where the viral spreads to. Hence its name.
Viral Concepts and Creatives
Why Choose Ossian?:
Our viral videos are created to be true virals, focusing strongly on the elements that will inspire people to share them.
A lot of 'viral campaigns' fall down by overly complicating their message – trying to squeeze in too many ideas. Whereas this approach can work well in a television ad campaign (push marketing), virals work best when they are simple, when they say one thing and say it well (pull marketing).
Viralise - Seeding and syndicating your video
We provide 5 key
'Go Viral' stages:
Concept: Killer concepts with the all important "seeding hook"!
Creatives: A natural feel, which can leave the viewer questioning "is it real?"
Optimisation: Descriptive text, active url and keywords ensuring the video can be found.
Seeding: Widespread distribution
Viralisation: Local and national press, social bookmarking sites, article sites, blog sites and social networking sites.